Wänke, M. (2009). Frontiers in Social Psychology: The Social Psychology of Consumer Behavior. Psychology Press.

Conversational norms & framing

Reutner, L. & Wänke, M. (2013). For my own benefit or for the benefit of others: Reminders of money moderate the effects of self- vs. other-related persuasive arguments. Social Psychological and Personality Science, 4, 220-223

Wänke, M. & Reutner, L. (2010). Pragmatic Persuasion or the Persuasion Paradox. In J. Forgas, W. Crano & J. Cooper (Eds.) The Psychology of Attittudes & Attitude Change. Psychology Press. S. 183-198

Wänke, M. & Reutner, L. (2010). Direction of Comparison Effects in Consumer Judgment. In G. Keren (Ed.) Perspectives on Framing. Psychology Press. S. 177-194

Wänke, M. (2007).What is said and what is meant: Conversational implicatures in natural conversations, research settings, media and advertising. In K. Fiedler (ed.) Frontiers in Social Psychology: Social Communication. Psychology Press. S. 223-256

Wänke, M. (2002). Conversational Norms and the Interpretation of Vague Quantifiers. Applied Cognitive Psychology, 16, 301-307

Wänke, M., Schwarz, N. & Noelle-Neumann, E. (1995). Question wording in comparative judgments: Understanding and manipulating the dynamics of the direction of comparison. Public Opinion Quarterly, 59, 347-372

Wänke, M. (1996). Comparative Judgments as a Function of the Direction of Comparison versus Word Order. Public Opinion Quarterly, 60, 400-409

Strack, F., Schwarz, N. & Wänke, M. (1991). Semantic and pragmatic aspects of context effects in social and psychological research. Social Cognition, 9, 111-125

Fluency & ease of retrieval

Wänke, M. & Hansen, J. (in press). Fluency is relative. Current directions in Psychology

Hansen, J. & Wänke, M. (2013) Fluency in context. In. C. Unkelbach & R. Greifeneder (eds) The experience of thinking: How feelings from mental processes influence cognition and behavior. Psychology Press, 70-84

Wänke, M. (2012). Almost everything you always wanted to know about ease of retrieval effects. In C. Unkelbach & R. Greifeneder (eds.) The experience of thinking: How feelings from mental processes influence cognition and behavior. Psychology Press. S.151-169

Hansen, J. & Wänke, M. (2012). Fluency in context. In C. Unkelbach & R. Greifeneder (eds.). The experience of thinking: How feelings from mental processes influence cognition and behavior. Psychology Press S.70-84

Dechene, A., Stahl, C., Hansen, J. & Wänke, M. (2010). The Truth About the Truth: A Meta-Analytic Review of the Truth Effect. Personality and Social Psychology Review, 14, 238-257

Dechene, A., Stahl, C., Hansen, J. & Wänke, M. (2009). Mix me a list: Context moderates the truth effect and the mere exposure effect. Journal of Experimental Social Psychology, 45, 1117-1112

Hansen, J. & Wänke, M. (2009). Liking what is familiar: The importance of unconscious processes. Social Cognition, 27, 161-182

Hansen, J., Dechene, A. & Wänke, M. (2008). Discrepant fluency increases subjective truth. Journal of Experimental Social Psychology, 44, 687-691

Hansen, J. & Wänke, M. (2008). It’s the difference that counts: Discrepancy moderates the use of ease of retrieval in attitude judgments. Social Cognition, 26, 447-468

Wänke, M., Bohner, G. & Jurkowitsch, A. (1997). There are many reasons to drive a BMW - Surely you know one: Ease of Argument Generation influences Brand Attitudes. Journal of Consumer Research, 24, 70-77

Wänke, M., Bless, H. & Biller, B. (1996). Subjective experience versus content of information in the construction of attitude judgments. Personality and Social Psychology Bulletin, 22, 1105-1115

Wänke, M., Schwarz, N. & Bless, H. (1995). The availability heuristic revisited: Experienced ease of retrieval in mundane frequency estimates. Acta Psychologica, 89, 83-90

Categorisation, assimilation & contrast

Brunner, T. & Wänke, M. (2006). The impact of sharing features with a context stimulus at different stages in the evaluation process. Journal of Consumer Psychology, 16, 101-111

Wänke, M., Bless, H. & Igou, E. (2001). Next to a star: Paling or shining? Turning inter-exemplar contrast into inter-exemplar assimilation. Personality and Social Psychology Bulletin, 27, 14-29

Bless, H., Igou, E., Schwarz, N. & Wänke, M. (2000). Reducing context effects by adding context information: Set-size effects in assimilation and contrast. Personality and Social Psychology Bulletin, 26, 1036-1045

Bless, H. & Wänke, M. (2000). Can the same information be typical and atypical? How perceived typicality moderates assimilation and contrast in evaluative judgments. Personality and Social Psychology Bulletin, 26, 306-314

Wänke, M., Bless, H. & Schwarz, N. (1998).Context effects in product line extensions: Context is not destiny. Journal of Consumer Psychology, 299-322

Bodenhausen, G., Schwarz, N., Bless, H. & Wänke, M. (1995). Effects of atypical exemplars on racial beliefs: Enlightened racism or general appraisal. Journal of Experimental Social Psychology, 31, 48-63.

Political Psychology

Wänke, M. (2015). It's all in the face: facial appearance, political ideology and voters' perceptions. In: J. Forgas, K. Fiedler, W.Crano (eds.) Social Psychology ans Politics. Psychology Press.

Wänke, M., Samochowiec, J. & Landwehr, J. (2012). Facial Politics: Political judgment based on looks. In: J. Forgas, K. Fiedler & C. Sedikides (Eds.) Social thinking and interpersonal behavior. Psychology Press

Samochowiec, J. & Wänke, M. & Fiedler, K. (2010). Political ideology at face value. Social Psychology and Personality Science, 1, 206-213

Wänke, M. & Wyer, R.S. (1996).Individual differences in person memory: The role of socio-political ideology and ingroup vs. outgroup membership on responses to socially relevant behavior. Personality and Social Psychology Bulletin, 22, 742-754

Level of Construal

Fiedler, K., Jung, J. Wänke, M., Alexolopoulos, T. & de Molière, L. (2015). Toward a Deeper Understanding of the Ecological Origins of Distance Construal. Journal of Experimental Social Psychology, 57, 78-86

Hansen, J., Kutzner, F. & Wänke, M (2013). Money and Thinking: Reminders of Money Trigger Abstract Construals and Shape Consumer Judgments. Journal of Consumer Research, 39,1154-1166

Fiedler, K., Jung, J., Wänke, M., Alexopoulos, T. (2012). On the Relations Between Distinct Aspects of Psychological Distance: An Ecological Basis of Construal-Level Theory. Journal of Experimental Social Psychology, 48, 1014 – 1021

Hansen J. & Wänke M. (2011). The abstractness of luxury. Journal of Economic Psychology, 32, 789-796

Hansen J. & Wänke M. (2010). Truth from language and truth from fit: The impact of linguistic concreteness and level of construal on subjective truth. Personality and Social Psychological Bulletin, 36, 1576-1588

Herzog, S., Hansen, J. & Wänke, M. (2007). Temporal distance and ease of retrieval. Journal of Experimental Social Psychology, 43, 483–488

Other recent publications

Reutner, L., Genschow, O. & Wänke, M. (in press). The adaptive eater: Perceived healthiness moderates the effect of the color red on consumption. Food quality and preferences.

Wänke, M. & Florack, A. (2015) Markenmanagement. In: K. Moser (ed.) Wirtschaftspsychologie (2.Aufl.). Springer, 101-118

Genschow, O., Noll, T. Wänke, M. & Gersbach, R. (2015) Does Baker-Miller pink reduce aggression in prison detention cells? A critical empirical examination. Psychology, Crime & Law, 21, 482-489

Genschow, O.,Florack, A. & Wänke, M. (2014). Recognition and Approach responses Toward threatening objects. Social Psychology, 45, 86-92

Friese, M., Schweizer, Lea., Arnoux, Anaïs, Sutter, F. &Wänke, M. (2014). Personal Prayer counteracts self-control depletion. Consciousness and Cognition, 29, 90-95

Friese, M. & Wänke, M. (2014) Personal prayer buffers self-control depletion. Journal of Experimental Social Psychology, 51, 56-59

Genschow, O., Florack, A., Chib, V. S., Shimojo, S., Scarabis, M., & Wänke, M. (2013). Reaching for the (product) stars: Measuring recognition and approach speed to get insights into consumer choice. Basic and Applied Social Psychology, 35, 298-315

Genschow O., Florack, A., & Wänke M. (2013). The power of the movement: Evidence for context-independent movement imitation. Journal of Experimental Psychology: General, 142, 763-773

Genschow, O., Reutner, L. & Wänke, M. (2012) The colour red reduces snack food and soft drink intake. Appetite, 58, 699-702

Messner, C. & Wänke, M. (2011).Unconscious information processing reduces information overload and increases product satisfaction. Journal of Consumer Psychology, 21, 9-13