Universität Mannheim / Sowi / LSMWPSY / Mitarbeiter / Prof. Dr. Michaela Wänke


Prof. Dr. Michaela Wänke

Universität Mannheim: Fakultät für Sozialwissenschaften

Lehrstuhl für Konsumentenpsychologie und Ökonomische Psychologie

Parkring 47, Raum 313

68159 Mannheim

Tel.: +49 (0) 621 181 1620

E-Mail: michaela.waenke@uni-mannheim.de

Termin nach Vereinbarung



I’m interested in various fields of Social Cognition and the processes that influence judgments and behavior, in particular consumer and political judgments. Selected fields of interest are listed below with some respective publications.

Ausgewählte Publikationen:


Wänke, M. (2009). Frontiers in Social Psychology: The Social Psychology of Consumer Behavior. Psychology Press.

Conversational norms & framing

Reutner, L. & Wänke, M. (2013). For my own benefit or for the benefit of others: Reminders of money moderate the effects of self- vs. other-related persuasive arguments. Social Psychological and Personality Science, 4, 220-223

Wänke, M. & Reutner, L. (2010). Pragmatic Persuasion or the Persuasion Paradox. In J. Forgas, W. Crano & J. Cooper (Eds.) The Psychology of Attittudes & Attitude Change. Psychology Press. S. 183-198

Wänke, M. & Reutner, L. (2010). Direction of Comparison Effects in Consumer Judgment. In G. Keren (Ed.) Perspectives on Framing. Psychology Press. S. 177-194

Wänke, M. (2007).What is said and what is meant: Conversational implicatures in natural conversations, research settings, media and advertising. In K. Fiedler (ed.) Frontiers in Social Psychology: Social Communication. Psychology Press. S. 223-256

Wänke, M. (2002). Conversational Norms and the Interpretation of Vague Quantifiers. Applied Cognitive Psychology, 16, 301-307

Wänke, M., Schwarz, N. & Noelle-Neumann, E. (1995). Question wording in comparative judgments: Understanding and manipulating the dynamics of the direction of comparison. Public Opinion Quarterly, 59, 347-372

Wänke, M. (1996). Comparative Judgments as a Function of the Direction of Comparison versus Word Order. Public Opinion Quarterly, 60, 400-409

Strack, F., Schwarz, N. & Wänke, M. (1991). Semantic and pragmatic aspects of context effects in social and psychological research. Social Cognition, 9, 111-125

Fluency & ease of retrieval

Wänke, M. & Hansen, J. (in press). Fluency is relative. Current directions in Psychology

Hansen, J. & Wänke, M. (2013) Fluency in context. In. C. Unkelbach & R. Greifeneder (eds) The experience of thinking: How feelings from mental processes influence cognition and behavior. Psychology Press, 70-84

Wänke, M. (2012). Almost everything you always wanted to know about ease of retrieval effects. In C. Unkelbach & R. Greifeneder (eds.) The experience of thinking: How feelings from mental processes influence cognition and behavior. Psychology Press. S.151-169

Hansen, J. & Wänke, M. (2012). Fluency in context. In C. Unkelbach & R. Greifeneder (eds.). The experience of thinking: How feelings from mental processes influence cognition and behavior. Psychology Press S.70-84

Dechene, A., Stahl, C., Hansen, J. & Wänke, M. (2010). The Truth About the Truth: A Meta-Analytic Review of the Truth Effect. Personality and Social Psychology Review, 14, 238-257

Dechene, A., Stahl, C., Hansen, J. & Wänke, M. (2009). Mix me a list: Context moderates the truth effect and the mere exposure effect. Journal of Experimental Social Psychology, 45, 1117-1112

Hansen, J. & Wänke, M. (2009). Liking what is familiar: The importance of unconscious processes. Social Cognition, 27, 161-182

Hansen, J., Dechene, A. & Wänke, M. (2008). Discrepant fluency increases subjective truth. Journal of Experimental Social Psychology, 44, 687-691

Hansen, J. & Wänke, M. (2008). It’s the difference that counts: Discrepancy moderates the use of ease of retrieval in attitude judgments. Social Cognition, 26, 447-468

Wänke, M., Bohner, G. & Jurkowitsch, A. (1997). There are many reasons to drive a BMW - Surely you know one: Ease of Argument Generation influences Brand Attitudes. Journal of Consumer Research, 24, 70-77

Wänke, M., Bless, H. & Biller, B. (1996). Subjective experience versus content of information in the construction of attitude judgments. Personality and Social Psychology Bulletin, 22, 1105-1115

Wänke, M., Schwarz, N. & Bless, H. (1995). The availability heuristic revisited: Experienced ease of retrieval in mundane frequency estimates. Acta Psychologica, 89, 83-90

Categorisation, assimilation & contrast

Brunner, T. & Wänke, M. (2006). The impact of sharing features with a context stimulus at different stages in the evaluation process. Journal of Consumer Psychology, 16, 101-111

Wänke, M., Bless, H. & Igou, E. (2001). Next to a star: Paling or shining? Turning inter-exemplar contrast into inter-exemplar assimilation. Personality and Social Psychology Bulletin, 27, 14-29

Bless, H., Igou, E., Schwarz, N. & Wänke, M. (2000). Reducing context effects by adding context information: Set-size effects in assimilation and contrast. Personality and Social Psychology Bulletin, 26, 1036-1045

Bless, H. & Wänke, M. (2000). Can the same information be typical and atypical? How perceived typicality moderates assimilation and contrast in evaluative judgments. Personality and Social Psychology Bulletin, 26, 306-314

Wänke, M., Bless, H. & Schwarz, N. (1998).Context effects in product line extensions: Context is not destiny. Journal of Consumer Psychology, 299-322

Bodenhausen, G., Schwarz, N., Bless, H. & Wänke, M. (1995). Effects of atypical exemplars on racial beliefs: Enlightened racism or general appraisal. Journal of Experimental Social Psychology, 31, 48-63.

Political Psychology

Wänke, M. (2015). It's all in the face: facial appearance, political ideology and voters' perceptions. In: J. Forgas, K. Fiedler, W.Crano (eds.) Social Psychology ans Politics. Psychology Press.

Wänke, M., Samochowiec, J. & Landwehr, J. (2012). Facial Politics: Political judgment based on looks. In: J. Forgas, K. Fiedler & C. Sedikides (Eds.) Social thinking and interpersonal behavior. Psychology Press

Samochowiec, J. & Wänke, M. & Fiedler, K. (2010). Political ideology at face value. Social Psychology and Personality Science, 1, 206-213

Wänke, M. & Wyer, R.S. (1996).Individual differences in person memory: The role of socio-political ideology and ingroup vs. outgroup membership on responses to socially relevant behavior. Personality and Social Psychology Bulletin, 22, 742-754

Level of Construal

Fiedler, K., Jung, J. Wänke, M., Alexolopoulos, T. & de Molière, L. (2015). Toward a Deeper Understanding of the Ecological Origins of Distance Construal. Journal of Experimental Social Psychology, 57, 78-86

Hansen, J., Kutzner, F. & Wänke, M (2013). Money and Thinking: Reminders of Money Trigger Abstract Construals and Shape Consumer Judgments. Journal of Consumer Research, 39,1154-1166

Fiedler, K., Jung, J., Wänke, M., Alexopoulos, T. (2012). On the Relations Between Distinct Aspects of Psychological Distance: An Ecological Basis of Construal-Level Theory. Journal of Experimental Social Psychology, 48, 1014 – 1021

Hansen J. & Wänke M. (2011). The abstractness of luxury. Journal of Economic Psychology, 32, 789-796

Hansen J. & Wänke M. (2010). Truth from language and truth from fit: The impact of linguistic concreteness and level of construal on subjective truth. Personality and Social Psychological Bulletin, 36, 1576-1588

Herzog, S., Hansen, J. & Wänke, M. (2007). Temporal distance and ease of retrieval. Journal of Experimental Social Psychology, 43, 483–488

Other recent publications

Reutner, L., Genschow, O. & Wänke, M. (in press). The adaptive eater: Perceived healthiness moderates the effect of the color red on consumption. Food quality and preferences.

Wänke, M. & Florack, A. (2015) Markenmanagement. In: K. Moser (ed.) Wirtschaftspsychologie (2.Aufl.). Springer, 101-118

Genschow, O., Noll, T. Wänke, M. & Gersbach, R. (2015) Does Baker-Miller pink reduce aggression in prison detention cells? A critical empirical examination. Psychology, Crime & Law, 21, 482-489

Genschow, O.,Florack, A. & Wänke, M. (2014). Recognition and Approach responses Toward threatening objects. Social Psychology, 45, 86-92

Friese, M., Schweizer, Lea., Arnoux, Anaïs, Sutter, F. &Wänke, M. (2014). Personal Prayer counteracts self-control depletion. Consciousness and Cognition, 29, 90-95

Friese, M. & Wänke, M. (2014) Personal prayer buffers self-control depletion. Journal of Experimental Social Psychology, 51, 56-59

Genschow, O., Florack, A., Chib, V. S., Shimojo, S., Scarabis, M., & Wänke, M. (2013). Reaching for the (product) stars: Measuring recognition and approach speed to get insights into consumer choice. Basic and Applied Social Psychology, 35, 298-315

Genschow O., Florack, A., & Wänke M. (2013). The power of the movement: Evidence for context-independent movement imitation. Journal of Experimental Psychology: General, 142, 763-773

Genschow, O., Reutner, L. & Wänke, M. (2012) The colour red reduces snack food and soft drink intake. Appetite, 58, 699-702

Messner, C. & Wänke, M. (2011).Unconscious information processing reduces information overload and increases product satisfaction. Journal of Consumer Psychology, 21, 9-13