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Readinglist Consumer Psychology, N1 (Bachelor)

background:

Felser, G. (2007, 3. Auflage). Werbe- und Konsumentenpsychologie. Heidelberg: Spektrum Verlag.

 

for further reading:

Wänke, M. (ed.).Social Psychology of Consumer Behavior. Psychology Press, New York (2009).

 

the following chapters:

Schwarz, N. Song, H, Xu, J. (2009). When thinking is Difficult: Metacognitive Experience as Information., pp. 201-223.

Pham, M. T. (2009). The Lexicon and Grammar of Affects as Information in Consumer Decision Making. In: Wänke, M.(ed.).Social Psychology of Consumer Behavior. Psychology Press, New York (2009), pp.167-200

Eyal, T. Liberman, N., Trope, Y. (2009). Psychological Distance and Consumer Behavior: A Construal Level Theory Perspective. In: Wänke, M.(ed.).Social Psychology of Consumer Behavior. Psychology Press, New York (2009), pp. 65-87

Lee, A. Y., Higgins, E. T. (2009). The Persuasive power of Regulatory Fit. In: Wänke, M.(ed.).Social Psychology of Consumer Behavior. Psychology Press, New York (2009), pp.319-333

Shavitt, S., Lee, A. Y., Torelli, C. J. (2009). Cross-Cultural Issues in Consumer Behavior. In: Wänke, M.(ed.).Social Psychology of Consumer Behavior. Psychology Press, New York (2009), pp.227-250

Dijksterhuis, A., van Baaren, R. B., Bongers, K. C. A., Bos, M. W., van Leeuwen, M. L., van der Leij, A. (2009). The Rational Unconscious: Conscious versus Unconscious Thought in Complex Consumer Choice. In: Wänke, M.(ed.).Social Psychology of Consumer Behavior. Psychology Press, New York (2009), pp. 89-107

Bless, H., Greifeneder, R. (2009). Brands and Successful Brand Extensions: jA Social Psychology Perspective on Economic Questions. In: Wänke, M.(ed.).Social Psychology of Consumer Behavior. Psychology Press, New York (2009), pp. 109-130

Friese, M., Hofmann, W., Wänke, M. (2009). The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. In: Wänke, M.(ed.).Social Psychology of Consumer Behavior. Psychology Press, New York (2009), pp. 335-364

Goldstein,N.J., Cialdini, R. B. (2009). Normative Influences on Consumption and Conservation Behaviors. In: Wänke, M.(ed.).Social Psychology of Consumer Behavior. Psychology Press, New York (2009), pp. 273-296

Shrum, L. J. (2009). Television Viewing and Social Reality: Effects and Underlying Processes. In: Wänke, M.(ed.).Social Psychology of Consumer Behavior. Psychology Press, New York (2009), pp. 251-272



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